The attention is pulled by the idea of sex sale’s.

A video loop of 15 minutes shows several models reading a book. There skin looks like it's lighted by the book creates the atmosphere, the feeling and the emotion of reading out a real paper book.

While closing the book the light goes out and a frame comes up with a question that will bring up a moment of thought about the future of books and the future of reading.

This window shop design was exhibit for 3 weeks at a popular bookshop “De Vrijde Boekhandel”.